Is snorting chocolate a good idea?

But some in the medical community are dubious about ingesting foreign substances, including chocolate.

Carmelo Sheppard | Jul 15, 2017

After enjoying popularity in Europe for the past two years, "snorting chocolate" is now available in the U.S.

A product called Coco Loko, which is being advertised as a stimulant and way to reduce stress, is the creation of Nick Anderson, 29, who got the idea from Europe and founded an Orlando, Florida-based company called Legal Lean to manufacture it.

"You get a nice minor euphoric rush," said Anderson, in a report by CNN. "You feel a calm energy and focus. You feel motivated to want to go out and dance or be social."

Coco Loko is made primarily of raw cacao powder, but also contains taurine, gilko biloba, and guarana, which are common energy drink ingredients.

Anderson said he did not consult a medical expert when concocting his product because the European experience with snorting chocolate did not raise any significant health issues.

But some in the medical community are dubious about ingesting foreign substances, including chocolate.

"There's a reason why our GI tract is completely separate from the breathing tract," said Dr. Ryan Stanton, an emergency physician in Lexington, Kentucky, in the CNN report. "The stomach is designed to take in things and deal with them, whereas the lungs were designed for air, and that's it. They're not designed to deal with being a filter, which is basically what you're asking them to do with these foreign substances."

For now, the sale of snorting chocolate is legal, although New York Dem. Senator Chuck Schumer is urging the Food and Drug Administration to investigate the product.

Anderson says he wants Coco Loko to be available only to those over age 18.

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